DESCRIPTION OF CORE SUBJECTS 240 CREDITS. 7 AREAS OF KNOWLEDGE.
Area / Credits.

1. LAW ..................................................................... 15
2. MANAGEMENT ...................................................... 100
3. MARKETING .......................................................... 35
4. ACCOUNTING ....................................................... 15
5. FINANCE .............................................................. 40
6. ECONOMICS ........................................................ 20
7. INFORMATION SYSTEMS ....................................... 15

Total ........................................................................ 240


LAW (15 credits)

The aim of this area is to create awareness and interest in legal systems, its role and its function both in society and in the world of business. To these ends, emphasis is placed throughout the course on current legal issues.

Business Law I (5 credits)
What is law? Sources of law. Legal personnel. The Courts. General Principles of Law. Common Law and Civil Law systems.

Business Law II (5 credits)
Contracts, terms, exclusions clauses and sale of goods. Formation of a registered company in Europe (UK and Spain). Responsibilities of Directors, Managers and shareholders.

International Business Law (5 credits)
Introduction to international and comparative law, state responsibility and environmental regulation, dispute settlement, the multinational enterprise, foreign investment laws and codes, money and banking law, international trade law, the general agreement on trade in services, intellectual property, united nations convention on contracts for the international sale of goods (cisg), transportation, financing foreign trade, purposes of taxation.

Total credits of the area .............................................. 15
Total hours (lectures and seminars) ............................ 150
Total hours workshops and homework ........................ 50

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MANAGEMENT (100 credits)

This unit draws upon and integrates a range of business disciplines in examining the theory and practice of management.

Management (10 credits)
Models of organisation. Planning, staffing, leading and controlling. Management by objectives. Change and Crisis Management. Motivation and leadership.

Developing Management Skills (5 credits)
Students will develop current management theories and skills which will include presentations, business negotiation, and communication within the organisation

Sociology & Cultures (10 credits)
Sociology applied to business. Importance of groups and organisations in the modern society.

Strategic Management (10 credits)
This unit acts as the final application of all other units:

- Production
- Management
- Marketing
- Finance
- Human Resources

And covers:

- Business environment
- Internal analysis
- Strategic process
- Implementation of strategy in day to day operations

Operations Management (15 credits)
This module will help students understand strategic operational management, logistics, supply chain management, total quality management as well as Value Chain Management

Project Management (20 credits)
Students are given a project and they are required to demonstrate how they can provide new insights into the day-to-day operations of the organisations. They must explain: roles, responsibilities, procedures, contracts, techniques and types of software used by a project manager. Building teams, problem solving and decision-making. Effective communication within a team.

Personel Management (10 credits)
Students are given a project and they are required to demonstrate how they can provide new insights into the day-to-day operations of the organisations. They must explain: roles, responsibilities, procedures, contracts, techniques and types of software used by a project manager. Building teams, problem solving and decision-making. Effective communication within a team.

Negotiation & Leadership (5 credits)
An advanced course on leadership will generate the student's interest in areas of empathy, emotional intelligence and enhance their qualities as a leader of people and organisations.

Organizational Behaviour (15 credits)
Organisational structures, negotiation skills and conflict resolution. Corporate culture and organisational characteristics.

Total credits of the area .............................. 100
Total hours .................................................. 800
Total hours homework ................................ 200

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MARKETING (35 credits)

The overall aim of the unit is to enable students to acquire expertise in applying marketing techniques to national and international scenarios.

Introduction to Marketing (5 credits)
Provides a basic understanding of marketing tools and the marketing mix: product development, branding, promotion, pricing and distribution.

Research Methods (5 credits)
The relation between Marketing Research and Marketing Decision Making. Qualitative and quantitative methods and techniques. Structure of MR department. The research process, Data processing and analysis. Use of statistical packages.

Strategic Brand Management (10 credits)
The importance of branding, approaches to segmentation. Life cycles. Product identification. Positioning and new product development. Launching and branding of products. More than 20 cases are analysed and discussed in class.

Principles of Advertising (5 credits)
The aim of this unit is to give the student an understanding of the elements of the marketing communication mix. Areas covered include advertising and ethics, advertising design and creation. Media and communication.

Planning Media & Research (5 credits)
Introduction to global communications in organisations. Students will analyse different media alternatives including television, print and internet

Corporate Communication (5 credits)
Group behaviour, internal and external communications, press relations. Students will analyse the communication process within multinational organisations through the analysis of recent case studies

Total credits of the area ....................................... 35
Total hours............................................................ 300
Total hours homework .......................................... 50

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ACCOUNTING (15 credits)

General Accounting (5 credits)
Emphasises the procedures and practises of inventory methods and end of the year adjustments. Accountability related to:

- Partnership
- Corporate Accounting
- Stocks
- Treasury Stocks
- Earnings and bonds

Cost Accounting (5 credits)
Manufacturing accounting. Different cost systems. Cost analysis. Production and Standard cost. Budgeting and standard costs.

Analytical Accounting (5 credits)
The analysis of 15 case discussions into different types of accounting issues problems will be covered in class.

Total credits of the area ................................................... 15
Total hours(lectures and seminars) .................................. 100
Total hours Workshops and homework ............................ 50

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FINANCE (40 credits)

Introduction to Finance (5 credits)
Issues related to the value of money. Nominal and effective interest rates. Use of financial tables to solve problems. Liabilities in the balance sheet.

Finance I (5 credits)
Different methods are compared in order to find the most efficient financing techniques. Cash management. Cost of new products. Replacement of old products.

Finance II (5 credits)
Analysis of financial ratios and their influence on the decision making process. More than 20 companies will be analysed following a financial methodology.

International Finance (15 credits)
Financial statements in Spain, Europe and USA. Exchange rates and forecasting. The foreign exchange markets. International capital markets. Mergers and acquisitions. Dividend policy and financial control in multinational companies.

Corporate Finance (10 credits)
Holding companies and their role in financial markets. The Financial reporting procedures of these companies.

Total credits of the area ................................. 40
Total hours ..................................................... 340
Total hours homework ................................... 60

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ECONOMICS (20 credits)

This area draws on the discipline of Economics as a science. It aims to provide theoretical and conceptual perspective affecting economy as a whole (Macroeconomics) and particular aspects applied to organisations (Microeconomics).

Microeconomics (5 credits)
EThe unit illustrates and analyses consumer behaviour, demand, elasticity, and consumer surplus. Competition, monopolies, models of oligopolies, factors of production and labour. Economic welfare is discussed using practical cases.

Macroeconomics (5 credits)
The unit provides the basic elements to understand the current economic situation. National income, business cycles, fiscal policies, nature of money, and monetary policies are studied.

International Economics (5 credits)
Similarities and differences between various economic development models and their relevance to Spain. The importance of social and political factors in economic development. The appreciation that contemporary events can only be understood by analysing past and present institutional structures

Mathematics & Statistics for economics & Business (5 credits)
During the first year students will study basic statistics and mathematical skills which can be applied across various subject areas.

Total credits of the area ................................... 20
Total hours ....................................................... 170
Total hours homework ..................................... 30

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INFORMATION SYSTEMS (15 credits)

Over three years, students will develop their capacity to effectively understand basic computer technology and its applications for business. Applications and programmes which will be covered include:

- Accounting
- Marketing Research
- Production
- Operations (materials and supplies)
- Logistics

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LANGUAGES

The official language at ESEI is English. The other language options available are French and SPANISH. These 2 languages are optional.

Instead of International and Corporate Finance in the second and third BBA the student has the option to choose languages. On successful completion of exams students will receive 20 credits.

English for Business
ESEI provides some courses for those students who need additional help with their English

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